İTÄ is their friendship—steeped in bittersweet wanderings, seeking a connection to home
In 2019, after years of spontaneous visits to each other's homelands and roaming about the Grand Bazaar, Inés and Äfet decided to put their synergies to work and created İTÄ.
They imbue each collection with the mythical stories and symbols of the Caribbean’s rich heritage, with subtle hints of the designers’ wandering spirits brought to life through timeless Turkish craftsmanship. They continue to hone their inspiration in ancient artifacts and stories from their ancestral homelands.
Inés and Äfet hope that everyone, no matter where they're from, will discover a spirit in their designs that speaks to the heart: a sweet longing for the places you were destined to visit and live, and the people you were destined to meet and love.